Philip Rosedale, Second Life

Living a Second Life as an Avatar

Philip Rosedale, CEO of LInden Lab and creator of Second Life, a public virtual-reality space where people live a parallel existence as avatars, said his users enjoy "this tremendous sense that they are collectively building a new world. When you do something like a charity event in Second Life, people are really engaged...charitable organizations are realizing a higher dollars per return on their event than in the real world."

View Rosedale's video from the IDEA conference:

http://link.brightcove.com/services/link/bcpid1370868150/bctid1726720187